How To Use Google Data Studio For Performance Marketing Reporting
How To Use Google Data Studio For Performance Marketing Reporting
Blog Article
Server-Side Tracking vs. Pixel Tracking - Which is Better?
A variety of e-commerce businesses are turning to server-side monitoring as a means to improve their data collection processes. While it requires much more technical knowledge than routine GTM and may introduce extra expenses, it can cause higher precision and even more trusted information
Pixel monitoring makes use of a piece of code to register conversions on your site. It's simple to establish and much less vulnerable to ad blockers.
1. More accurate data
The standard technique of tracking conversions on an internet site, making use of pixels, is having difficulty with changing browser privacy policies. This indicates that the information being sent out to Google Advertisements, Facebook Manager and various other systems is much less accurate than it should be.
Server-side tracking is a more protected choice that assists to bypass these limitations, as it's packed from your very own domain name and dealt with as first-party code, indicating it's much less most likely to be influenced by advertisement blockers or various other protection actions. This gives extra exact information and an extra full image of customer trips throughout networks.
On top of that, this sort of monitoring permits organizations to track conversions beyond the web site, such as call and in-store sees, which can be tough for pixel-based monitoring. This versatility provides marketing experts a lot more possession over the information they send, and makes it simpler to adhere to various data laws. It's also a whole lot much less prone to scams, as it's more difficult for deceptive actors to manipulate the system by altering the postback link.
2. Much better control over information.
Server-side tracking enables businesses to collect and improve information prior to sending it to third-party analytics/advertising platforms. This enhances data completeness and precision, which can aid marketing professionals make more informed marketing choices.
Typical pixel monitoring depends on JavaScript tracking codes that are placed in website site visitors' internet browsers. These tracking codes are typically blocked by ad blockers, which can cause information collection disruptions and incorrect results. Server-side monitoring allows companies to bypass these limitations and provide exact, constant data that is less at risk to disturbance.
This type of monitoring additionally enables businesses to track conversions that happen beyond the site, like phone calls and in-store acquisitions. This is very important because brand-new personal privacy policies such as Apple's Intelligent Tracking Avoidance (ITP) limit the shelf life of cookie-based monitoring pixels to 7 days. This is an essential reason why S2S is extra reputable for companies looking for to adjust to these changes.
3. Much less susceptible to fraud
Server-side monitoring allows businesses to adjust data hauls prior to it reaches 3rd party endpoints, enhancing security and personal privacy. This is particularly important as various browsers and systems progressively change exactly how they deal with cookies. As an example, in iOS 14, Safari will only provide first-party cookie data and will certainly not allow pixel-based monitoring. Utilizing server-side monitoring, you can bypass these restrictions and continue to track conversions that took place outside of your internet site.
Additionally, server-side monitoring enables you to capture individual data straight on your own web servers. This eliminates reliance on third parties, which can be susceptible to breaches and personal privacy violations.
A server-side radar is a set of directions that tells your web site's server what occasions to record. This data is after that sent to analytics devices like Google Analytics and Facebook Company. It's additionally used to cause event-based ads, such as retargeting. On the other hand, pixel tracking is an alternate method that utilizes a tiny piece of code on your page to collect information from users.
4. Much easier to implement
Server-side tracking is an information collection process that takes place on the website's very own web server, bypassing web internet browser limitations. This indicates that information gathered by the website/app is first sent out to the server where it's refined and afterwards forwarded to analytics devices like Google Analytics or Facebook Pixel.
The advantage of this method is that it lowers the scope of information monitoring and gives companies extra control over transmission, making it typically extra dependable. Because of this, it's much less prone to information obstacles caused by things like a product feed optimization busted connection or an active advertisement blocker being installed.
With OWOX BI's Server-Side Tracking, your service can accumulate real-time conversion data similarly that you would certainly with pixels or a cookie, but this is then passed straight to your advertising and marketing tools on the server. This permits you to have even more accurate data and aids ensure compliance with personal privacy laws such as GDPR. Moreover, it likewise prevents the monitoring limitations imposed by web browsers and advertisement blockers.